Online spending adapting, managed email marketing companies told
News Article - Monday, August 18, 2008 13:09
Filed under: Hosting, Storage & Managed Services
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Managed email marketing firms need to be aware online consumer spending is being affected by the credit crunch, a new study reveals.
Research carried out by e-consultancy Logan Tod and social media specialist Immediate Future (IF) indicates 62 per cent of customers will now consult reviews written by other web shoppers before buying, while 64 per cent said they would reduce their spending generally in view of the worsening economic climate.
Matthew Tod, chief executive of Logan Tod, said: It is clear from this research that online strategies will have to become far more sophisticated to weather the economic slowdown.
Katy Howell, managing director of IF, added it is becoming increasingly important for internet customers to interact via blogs, comparison sites or user reviews when making purchasing decisions.
Last week, technology services provider Concep claimed managed email marketing is most effective as part of a strategic channel, rather than a tactical channel.
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